NIAAA partners with Teall Properties Group (TPG)
TPG will exclusively represent the corporate sponsorship rights for the NIAAA
Indianapolis, IN (NOVEMBER 9, 2023) – Teall Properties Group (TPG), the leading high school marketing and sponsorship sales company, announced today a multi-year partnership with the National Interscholastic Athletic Administrators Association (NIAAA), further expanding and strengthening the company’s national high school marketing platform. The NIAAA is an accredited association with over 15,000 members that provides professional development, leadership training, and award recognition programs for athletic administrators in high schools and middle schools across the country.
Under the new partnership, TPG will work closely with the NIAAA to manage the association’s corporate sponsorship efforts and grow brand partnerships. The NIAAA runs numerous awards programs, provides year-round support to its members and, in conjunction with the NFHS, oversees the National Athletic Directors Conference – the largest high school athletic directors conference in the country. The NIAAA provides brands a direct avenue to reach key decision makers in schools throughout the United States.
“We are excited to begin this partnership with TPG as they are an interscholastic industry leader in growing brand partnerships,” said NIAAA’s Executive Director Phil Rison, CMAA. “TPG’s national presence will assist our organization in matching the NIAAA vision of serving all interscholastic athletic administrators and equipping them with the professional development tools necessary to enhance their programs.”
TPG will provide the NIAAA with best-in-class sales and marketing support, including a dedicated General Manager based in the association’s Indianapolis headquarters who will work closely with the NIAAA to implement year-round programming and manage day-to-day activity.
“We are honored to partner with the NIAAA to help expand and grow their corporate partnerships,” said Mike Wolfert, TPG CEO. “They have a highly engaged membership, and we believe there is tremendous opportunity for brands to deliver new value and build relationships with their organization. We are excited to work with Phil Rison, Becky Moran and the entire NIAAA team as we look to drive incremental revenue to better support their mission of providing professional development to interscholastic athletic administrators. Doing so will also positively impact the experience of high school students across the country.”
The NIAAA partnership strategically complements TPG’s existing partnerships in the high school space, including more than 30 state high school athletic and activity associations, the NFHS and NFHS Network, large high school athletic conferences, and high school coaches and athletic directors associations.
About the National Interscholastic Athletic Administrators Association (NIAAA)
The NIAAA is an accredited organization and is the professional organization for interscholastic athletic administrators. Based in Indianapolis, IN, the NIAAA’s mission is to provide professional development options for directors of athletics, and to enhance the athletic administration profession. With a current individual membership of over 15,000, the NIAAA consists of member state athletic administrator associations in the 50 states, the District of Columbia, as well as internationally. For more information, visit the NIAAA website at www.niaaa.org.
Teall Properties Group (TPG) is a strategic marketing and sponsorship company that connects visionary brands with high school communities. Founded in 2018, TPG has created the leading high school marketing platform in the country by partnering with national, state and local athletic and activity organizations to manage their multi-media rights and sponsorships. TPG acts as an extension of its high school partners to establish partnerships with brands that share in a community-based vision and generate new revenue streams that support student programming. In a fragmented space, TPG offers the access, relationships and expertise for brands to activate localized high school programs at scale. For more information, please visit teallpropertiesgroup.com.
Justin Chapman, 317-587-1450
Lizzie Ward Roediger